Amazon keyword ranking is the secret to success for million dollar Amazon FBA sellers. But did you know that most of those sellers use only a few tricks and tools to master the art of keyword selection and promotion? This quick guide will show you the basics of Amazon keyword selection. Follow these steps and watch your product hit #1 on the Amazon search page results.
1 – Find Your Top Amazon Keywords
A big mistake that a lot of new sellers make when it comes to Amazon keyword ranking is not knowing what their real top keywords are. Often, sellers will find the product that they’re looking for using a good search term, but possibly not the top one.
For example, maybe they find out that “bamboo sticks” is a great product. They source, import, and launch it, and build their entire listing off that keyword “bamboo sticks.” Not a bad idea, of course. After all, according to Keyword Scout, bamboo sticks gets 3,540 exact monthly searches.
However, Keyword Scout also tells us that “marshmallow roasting sticks” gets 17,447 keywords! And it’s just as relevant if not more so. Were we to go with our original selection of “bamboo sticks”, we would have left nearly 14,000 monthly searches on the table.
2 – Tie Promotions to Your Top Keywords
Now that you’ve got your listing optimized with Amazon keyword ranking in mind, you’ll want to make sure that Amazon’s search algorithm knows that your product is the most relevant product for searches related to those keywords. The easiest way to do this is with promotional giveaways.
Looking back at Keyword Scout, we see that each of the keywords has a recommended giveaway value. The recommended giveaway is the suggested number of your products you should give away at a discount on Jump Send when you launch. Typically, it takes 10-14 days for promotional giveaways to work. Additionally, to ensure your giveaways are effective, you need to use Jump Send’s keyword targeted URL feature.
For example, if we do a promotional push for the bamboo sticks, we want to target the keywords “marshmallow roasting sticks,” “smores,” and “kabob skewers” (we actually recommend doing only 2 of these 3 per promotional giveaway).
Note: The 2-step Amazon URL is a powerful feature that typically works very well for ranking products to the top of search results. We haven’t seen any reports of sellers having a negative result from using these. However, it could be considered by Amazon to be ranking manipulation. Use at your own discretion.
3 – Track Your Amazon Keyword Ranking and Make Adjustments
After you’ve sent out your promotions, you need to track the progress of those keywords. Now, you could do this the hard way, and just go to Amazon every day and do a search and dig through pages. But the best way to do it is with checking Splitly.
In addition to being a dynamite A/B testing platform, Splitly’s also got a Amazon keyword ranking tracker. This nifty device takes the keywords you suggest and graphs out their progress. That way, when you’re running your promotions, you know exactly how effective your Jump Send giveaways are.
Get Started Today!
Click one of the links below to learn more about these tools and how they can help you boost your Amazon keyword rankings.