Amazon Keyword Ranking

3-Steps to Become an Amazon Keyword Ranking Master

Dave Hamrick Product Listing Optimization, Sales Tactics 3 Comments

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Amazon keyword ranking is the secret to success for million dollar Amazon FBA sellers. But did you know that most of those sellers use only a few tricks and tools to master the art of keyword selection and promotion? This quick guide will show you the basics of Amazon keyword selection. Follow these steps and watch your product hit #1 on the Amazon search page results.

1 – Find Your Top Amazon Keywords

A big mistake that a lot of new sellers make when it comes to Amazon keyword ranking is not knowing what their real top keywords are. Often, sellers will find the product that they’re looking for using a good search term, but possibly not the top one.

For example, maybe they find out that “bamboo sticks” is a great product. They source, import, and launch it, and build their entire listing off that keyword “bamboo sticks.” Not a bad idea, of course. After all, according to  Keyword Scout, bamboo sticks gets 3,540 exact monthly searches.

Find your top Amazon keywords with Keyword Scout

However, Keyword Scout also tells us that “marshmallow roasting sticks” gets 17,447 keywords! And it’s just as relevant if not more so. Were we to go with our original selection of “bamboo sticks”, we would have left nearly 14,000 monthly searches on the table.

Learn more about Keyword Scout.


Build Your Listing with Your Top Keywords.

Once you use Jungle Scout’s Keyword Scout to find your top keywords (I recommend picking at least 3), build your product listing with those keywords in mind. Using the above example again, if you discover that your top keywords are “marshmallow roasting sticks,” “smores,” and “kabob skewers” find a way to put those keywords front and center of your listing. So the title of our bamboo sticks product would be something like “Marshmallow Roasting Sticks and Kabob Skewers – Perfect for Smores…” etc.

Here are the areas you should put your best keywords into on your listing (in order of importance):

  1. Product Title. Make sure the biggest and best keyword is right up front. Then, find a way to work in the other hot keywords in order of the best ones.
  2. Bullet points. The next place you want to put in important keywords is in the bullet points. Descriptors, market, and other long tail words work great here. Remember: if you have a keyword in the title already, you don’t necessarily have to duplicate the keyword in other parts of your listing.
  3. Product description. Next, try to get in a few more keywords into your product description. These can be even more long tail than the title and bullet point keywords.
  4. Backend Keywords. Finally, on the backend of your product listing, throw in all the other little keywords that you want to rank for. Sometimes, it’s good to add brand names to this list, too.


2 – Tie Promotions to Your Top Keywords

Now that you’ve got your listing optimized with Amazon keyword ranking in mind, you’ll want to make sure that Amazon’s search algorithm knows that your product is the most relevant product for searches related to those keywords. The easiest way to do this is with promotional giveaways.

Looking back at Keyword Scout, we see that each of the keywords has a recommended giveaway value. The recommended giveaway is the suggested number of your products you should give away at a discount on Jump Send when you launch. Typically, it takes 10-14 days for promotional giveaways to work. Additionally, to ensure your giveaways are effective, you need to use Jump Send’s keyword targeted URL feature.

For example, if we do a promotional push for the bamboo sticks, we want to target the keywords “marshmallow roasting sticks,” “smores,” and “kabob skewers” (we actually recommend doing only 2 of these 3 per promotional giveaway).

Learn more about Jump Send.


Note: The 2-step Amazon URL is a powerful feature that typically works very well for ranking products to the top of search results. We haven’t seen any reports of sellers having a negative result from using these. However, it could be considered by Amazon to be ranking manipulation. Use at your own discretion.


How long should I run a promotional giveaway campaign?

We find that the sweet spot for promotional giveaway campaigns is 10-14 days. Typically, you won’t see results for about 3-5 days, and then when it hits that two week marks your Amazon keyword ranking ascension starts to slow down.


3 – Track Your Amazon Keyword Ranking and Make Adjustments

After you’ve sent out your promotions, you need to track the progress of those keywords. Now, you could do this the hard way, and just go to Amazon every day and do a search and dig through pages. But the best way to do it is with checking Splitly.

In addition to being a dynamite A/B testing platform, Splitly’s also got a Amazon keyword ranking tracker. This nifty device takes the keywords you suggest and graphs out their progress. That way, when you’re running your promotions, you know exactly how effective your Jump Send giveaways are.

Learn more about Splitly.


Why do I need to track my Amazon keyword ranking?

When you’re building a business, you want to make sure that you’re not spending too much money. Even though Amazon promotional giveaways are an incredibly effective way to promote your listing, they can only take your product so far. The moment when your ranking slows down with giveaways you’ll want to “pump the brakes” and end the campaign. Otherwise, you could end up giving away hundreds of even thousands of dollars of product.


Get Started Today!

Click one of the links below to learn more about these tools and how they can help you boost your Amazon keyword rankings.

Discover Keywords with Jungle Scout’s Keyword Scout

Boost Your Ranking with Jump Send

Track Your Keyword Rankings with Splitly



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