Nothing delights the team more than building and launching new features that will help lead Amazon sellers to greater success. After a successful launch of Profit Peak, we have been working behind the scenes on some more new features for Splitly, which we can now proudly unveil.
This time, we’re adding sophisticated rank tracking for private label sellers, as well as a neat rank boosting tool, which allows you to optimize your listings for rank.
Let’s take a look at these features in a little more detail.
Enter Splitly Rank Tracking
We know that we have products and keywords that customers are searching for. But what we really need to know as sellers is how well our products are ranking for the most relevant keywords.
The higher we are in the Amazon search rankings, the more sales we will get. It’s not going to be good for your bottom line if your product is shown on page 10. Optimizing your ranking requires knowing how well you are ranking in the first place, and these rankings can change and fluctuate on a daily basis.
How does it work?
Rank tracking helps you to make the right decisions when it comes to optimizing your listings for higher sales velocity, by showing you how well your products are ranking for specific keywords. We have set up reliable tracking that enables you to get daily updates on the exact position your listing is ranking for specific keywords, which are specified by you.
It just takes three simple steps:
- Go to Rank Tracker in Splitly
- Enter keywords that you would like to track
- Splitly will automatically do the work for you
Here’s an example of a top level overview for an ASIN:
You can see an overview of the ASIN, product name and the keywords you are tracking. Then you will be able to see the best current rank, which will be your best ranked keyword.
You can also see total change since the last time you logged in. In the Jungle Stix example above, there has been an increase by 1 position since the last login. If you don’t check back for a few days, or your rankings are less stable, it is more likely that there will be some fluctuations.
Here’s a breakdown of the data:
Rank – The actual position on the page, so in the example above, this listing is the 1st organic listing on the page for the top keyword (not including any sponsored ads).
Page – The page that the product is listed on, in this example it is on page one. Anything below page one requires some work.
Tip: If your product ranks lower than page 10, or does not rank at all for a keyword you enter, then rank tracker will not give you any results.
Here’s what it looks like when you click into that product within the Rank Tracker, to see more data on how each keyword is performing for your listing:
In this example, the long-tail keyword ‘bamboo marshmallow sticks’ is ranking in first position. This is great because it’s a more specific keyword. The listing ranks in the 4th position for ‘marshmallow sticks’ which is a broader keyword, which could bring up results for metal skewers and other related products too. Having said that, the listing has recently climbed by one position for this broader term, too ?
The useful line graph shows you more information when you hover on each day of the week, so you can see when your rankings fluctuate:
These updates will be in your local timezone (which you can review at the bottom of the page), and these rankings will be updated every few hours.
It’s also worth noting that rank tracker will show products at child level, rather than the parent ASIN. So for the overall product rankings, the highest ranking child ASIN will be taken into consideration. Because when a consumer goes to that child page, they will have access to the other child products available.
Why tracking rank is important!
Identifying your target keywords and how you are performing for them gives you much more understanding of how your product is performing, and more importantly, when you need to improve your listing optimization.
Whether that is by carrying out split tests or doing more keyword research and adding highly relevant keywords to your listing, and in the back-end of seller central in the keywords section.
Broader keywords have more traffic, whilst more specific and long-tail (more than 2 word) keywords have more intent. You need to rank for a variety of both!
Rank tracking is something that is useful to see on a daily, weekly or monthly basis. Splitly can do all of this for you in the background for your private label products.
If you see some fluctuation in your rank, don’t worry this is totally normal. Particularly so for new product launches. It’s difficult to give a guide of how much you rank should fluctuate as it will depend on your product, niche and the competition levels. However, once you start to monitor the data in the Splitly rank tracker, you will get a feel for what is “normal” for your product over time.
The best part is, you can celebrate when you rank increases or holds strong, and be reactive if your rank drops!
Here’s a fantastic in-depth webinar recap that covers listing optimization, including some useful hacks and insights.
Optimizing for rank or profit?
If you ask us, this new rank tracking feature is like the icing on the cake. It’s really useful to get your keyword rank tracking automated, so you can identify how well you rank for the most important keywords at a glance. But is it the most important metric to look at? Well, not really. After all, you are running a business over there, and your main focus will be sales and profits.
Your rank is one piece of the puzzle, alongside other things such as sales velocity, traffic/sessions, reviews and more. The best advice I can give you is not to fixate on just one piece of the puzzle, but to keep a good overall view of how all of these things are doing, and most importantly, keep two eyes firmly on the metric that means the most: your profits.
If you are a Splitly user, the most impactful thing you can do to optimize your listing for profit is to turn Profit Peak™ on, and get your pricing fully automated. Then, you can of course test all elements of your listing using an A/B testing strategy.
Other new features
There’s also now some fields for sales tax in the “Fees & Costs” section in Splitly. Which means you can enter your Amazon fees and sales tax so that you can better quantify your profits.
Over to you
Rank Tracking has been added to Splitly to further its power in enabling you to optimize your listings.
All existing Splitly users will now have access to these features. Depending on your plan, you will get an allocated allowance of keywords that you are able to track in the tracker.
Have you set up rank tracking yet? Do you have any comments or questions? Please let us know in the comments below, or email us at [email protected].