Amazon Seller Strategies Episode #1: How I LOST $700 On My First LAUNCH

Dave Hamrick Uncategorized 3 Comments

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Seller Strategies Episode #1: How I LOST $700 On My First LAUNCH

As many of you know by now, selling on Amazon is a great opportunity.  Amazon FBA and FBM sellers are both able to leverage the platform’s vast reach and engaged audience to promote their products. However as the saying goes, “Nothing worth having comes easy”.

Regardless if you just started selling online this year or if are a more experienced seller, there are many different approaches to becoming a successful Amazon seller. Some sellers prefer the Amazon FBA model where Amazon (for a fee) will not only store your products in their fulfillment center but will also pack and ship your items while providing customer service. Other sellers prefer the Amazon FBM model where the seller retains more control of their products with lower fulfillment costs.

No matter which strategy you choose, sellers will tell you there are things they wish they could do over. Especially information they wish they had learned earlier in the process that would have saved them a lot of time and money. While we can’t go back in time with the knowledge we know now, we can do everything in our power to help set our audience up for success. Which is why we are proud to announce our new weekly video series “Seller Strategies” hosted by Maria Galindo and Ervin Ong!

This video series will provide you with a first hand look at the triumphs and lessons learned from two experience Amazon FBA sellers. Maria is the Product Manager for Fetcher and is currently selling multiple products on Amazon. And Ervin is a Product Evangelist at Splitly and is currently building his brand on Amazon, as well as his own branded ecommerce storefront. In addition to being experienced sellers, both of them have a tremendous amount of knowledge when it comes to selling on Amazon using both Amazon FBA and FBM.

Maria and Ervin have spoken with hundreds of our customers looking to optimize their product listings while increasing their bottom line revenue. Each week, they will look to share their knowledge with you as they discuss new topics as it relates to selling on Amazon.

In this weeks edition, Maria will share a lesson she learned the hard way when launching her first product. (Here’s a hint, it has to do with reviews!) She will discuss the go-to market strategy she used that ended up costing her $700 right out of the gate. Ervin will let viewers know his thoughts on how to have a successful product launch. When is the correct time to activate your Amazon PPC campaigns?  How reviews impact the initial launch of your product? And so much more.

If you enjoy these videos, please follow us on Facebook or subscribe to our YouTube channel. Feel free to leave us a comment with any feedback you may have or topics you would like to see on future Seller Strategies videos!

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Comments 3

  1. Hi Maria, nicely done video and appreciate the fact you’re willing to admit that you actually lost money on your PPC. We’re selling on AZ, but not at the rate we’d like to and I think your problem is our problem – not enough reviews.

    We’re working on that and don’t want to do “friends and family” but that may be what we’re forced to do so we can get some traction with our product.


  2. I think you have to do the investment of the ppc at the beginning because if you dont you wont get sales at all, and therefor not get any reviews. so just to wait around until you get 5 reviews will be very long because if you dont pay ppc you wont have people to leave that 5 revies.

  3. well … i agree with both opinions…lol…. a listing with review will have higher conversation rate for sure, and a listing without review will definitely has almost no sales even u turn on thr PPC. So two solutions:1. ask someone to buy through the PPC. 2. Another way to make amz know ur listing–deal.

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